About
For 17 years I have been dedicated to driving product growth in the digital space. I lead by doing, collaborating and ensuring design drives measurable outcomes. My work and experience span the full spectrum of digital product design. From initial strategy, through post-launch iterations.
Approach
Good design also isn't about aesthetics or visually striking user interfaces. It's about understanding a problem well enough, so as to create solutions that feel obvious in hindsight. I strive to design products which complement human cognition rather than trying to automate it away.
Additionally, I believe good product design requires an understanding of business realities. I learnt this early on in my career, that design decisions which ignore business constraints don’t yield successful products.
Location
Toronto, Canada UTC/GMT -4 hours
Experience
17 years in UX & Product Design
Currently
Director, UX/UI at Enghouse Systems
Industries Served
CX (Customer Experience), Communication, Tele-Health, Digital Asset Management, Finance, Entertainment.
Toolkit
Figma, Framer, Claude, Gemini, Visual Studio


