About
Hello, I'm Steve, a product experience designer and team leader based in Toronto, Canada.

Profile
What I do
I lead design teams to ship products and experiences by translating complex business goals into actionable, measurable plans.
I establish work processes, adapting to the available skillset of a team and constraints of a business.
I build, maintain and scale design systems.
I help understand customer journeys, user pain-points and churn in order to help brands connect better with their audience.
Design Philosophy
Good design also isn't about aesthetics or visually striking user interfaces. It's about understanding a problem well enough, so as to create solutions that feel obvious in hindsight. I strive to design products which complement human cognition rather than trying to automate it away.
Additionally, I believe good product design requires an understanding of business realities. I learnt this early on in my career, that design decisions which ignore business constraints don’t yield successful products.